Digital marketing and communication are taking over, with tonnes of content created and published every second. It ends up being overwhelming to stay on top of the game. For those starting, the idea of getting started is also scary especially if you think you are not a writer. However, the tips that I will discuss below will help you get started and ace it.
8 Tips for effective content writing
- Do your research, thoroughly
- Craft an irresistible headline
- Create an attention-grabbing introduction
- Avoid plagiarism
- Optimise your content
- Use lists
- Include a call to action
- Edit your work
Let’s look at these points in detail.
1. Do your research, thoroughly
The moment you decide to get content in the public domain, you establish yourself as an expert in that subject matter. This is the reason it is important to always get your facts right, especially where data is involved. Always research thoroughly on a subject matter and make sure you share accurate content with clearly represented and supported opinions.
2. Craft an irresistible headline
The main purpose of a headline is to stimulate interest or curiosity in a reader and make them want to read up to the end of your article. Create a remarkable headline that can make readers want to stay on your page and engage in your content. The best headlines use figures or ask questions.
3. Attention grabbing introduction
The introduction can make or break a story. You may manage to attract someone’s attention to your article by a stunning headline but the hook is what will make the reader stay on the page. Make sure you capture your reader’s attention in the first three lines of your introduction.
4. Avoid plagiarism
Establish your voice and write uniquely. While ideas may always be the same because there is nothing new under the sun, expressions can never be the same. Each writer has their own unique way of bringing out their points. Avoid plagiarism at all times and be authentic.
5. Optimise your digital content
If you are writing for the web, digital marketing is not only about crafting killer content but you have to master the art of being relevant and ranking at the top. There are tools to be used, which also include Search Engine Optimisation (SEO). Familiarise yourself with these tools and skills and compete with your competitors in order to position yourself in the digital sphere.
6. Use lists
We generally write for busy people who have a lot of other things to do hence grabbing their attention is key. Make use of lists in order to make your content easily accessible. Use bullets and numbers. Sometimes before people get down to read, they first check the main points. This is easier for them where numbered points are split into short and precise paragraphs unlike run on text.
7. Include a call to action
Content writing is a powerful marketing tool that if used effectively, can produce amazing sales. This is why it is important to always end your with a clear call to action that directs your readers to where you want them to go. If you want them to read another article, include the link, if you want them to subscribe, you have to say it. If you want them to buy a book, do not forget to put the link.
8. Edit your work
Nothing turns off readers like copy full of errors and typos. Editing is a key step in writing which cannot be skipped. Make sure to edit and proofread your work before sharing it.
Writing a book is a skill that you can master. If you want to learn more about writing a book, book a session with me and I will take you through the process. Get started with writing a book and help others in their own lives. It will also help you achieve a more fulfilled life. It feels great to introduce yourself as an author of a niche market. That will set you apart. Your legacy will live on forever.
Make a date with me in next week’s article.
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